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Via: Elev8

Gospel and Dove Award winner LeCrae is living up to his commitment manning up and helping other men to man up.

The song “Man Up Anthem” from Christian rap group 116 Clique is just one sliver of a growing campaign launched last year by rapper Lecrae, 32, and his Reach Records in Atlanta, to get young men in hip-hop culture to “man up” into responsible husbands and fathers across the country.

“Everybody on staff at ReachLife [Ministries] and the artists at Reach Records realized that biblical masculinity was one of the things lacking in culture, specifically urban culture,” said Lecrae in a recent phone interview with Christianity Today. The Man Up Campaign—including a film, concert series, album, and curriculum for church and small group use—was born out of this deep need for a godly model of manhood, as well as Lecrae’s own story.

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