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James Fortune talks about his background in “reaching people,” as opposed to marketing. He explains how transparency and honesty allows people to connect with you more, which explains the popularity of Reality TV.  He talks about why you can’t get on social media and simply try to sell stuff, but rather you have to build a genuine connection with people and let them into your life.

James shares how being in ministry since the age of five years old, and watching his dad operate as a pastor, has cultivated this understanding in him. Check out this exclusive video to hear more in this interview from “Get Up! Mornings With Erica Campbell.”

Listen to “Get Up! Mornings With Erica Campbell” LIVE every weekday from 6/5am C.

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