“Own boss, own your masters, slaves, the mentality I carry with me to this very day, fuck rich, let’s get wealthy, who else gon’ feed we?” “No Hook”
Jay has owned the rights to his masters since breaking up with Dash and Burke in 2004 and joining Def Jam as president. In 2014, the agreement gave Jay full rights to his catalog.
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In 2003, JAY-Z and Reebok partnered for the first artist-sneaker endorsement since Run DMC and Michael Jackson’s respective deals without adidas and LA Gear.
Since Jay’s move, Kanye West, Drake, Big Sean, Pusha T, Macklemore, Lil’ Wayne, Tyler the Creator and Wiz Khalifa have all followed suit.
JAY-Z Is Creative Director At Puma Basketball, Not President was originally published on globalgrind.com