The NAACP is lobbying the FDA to ban menthol cigarettes, of which Newport is the most popular brand. Newport cigarettes are popular in many African American communities. 80% of African American smokers favor mentholated cigarettes vs, 22% of whites. The L.A. Times writes:
On Monday, the debate among African American organizations burst into the open after the National Assn. for the Advancement of Colored People, or NAACP, joined ranks with the anti-smoking group, the American Legacy Foundation, in calling for a ban on menthol as a cigarette flavoring.
After decades of marketing mentholated cigarettes in minority communities and blunting criticism by supporting minority causes, the tobacco companies have secured a huge following in minority communities, where rates of smoking remain stubbornly high. As many as 80% of African American smokers favor menthols, as do 30% of Latinos. By comparison, 22% of non-Latino whites smoke mentholated cigarettes. At least one large study, published in 2009, has found that those who smoke mentholated cigarettes find it harder to kick the habit than those who smoke unflavored tobacco