CNN) — Restaurant chain KFC has launched a scholarship campaign that aims to keep it short and “tweet.”

USA Today is reporting that KFC has a unique marketing strategy to promote their “Double Down” sandwich. They are paying attractive college females $500 to wear sweatpants with “Double Down” and the KFC logo on the back where their butts are. Women on college campuses are being paid $500 each to hand out coupons while […]